Stop losing storm-season inspection requests and ceiling-leak calls to voicemail while your crews are tearing off shingles. Lucy answers, captures the address and the damage details, dispatches the next available tech via SMS to your team, and schedules on-site estimates — 24/7, in 7 languages — English, Spanish, French, German, Russian, Mandarin, and Portuguese.
Your crews are on a roof for most of the day. Your phone is either in a truck on the ground ringing into voicemail, or it's been handed to whoever is least useful with a nail gun.
The weather makes it worse. A hailstorm rolls through on Tuesday afternoon and by Wednesday morning the entire neighborhood is calling. You take three weeks of leads in a single day. There is no version of staffing that makes that math work with a human answering the phone.
Roofing companies lose calls in two distinct windows. Mid-job, a crew lead is mid-tear-off or laying underlayment and physically cannot pick up. After a storm or after hours, there is no staffed phone at all — the homeowner with the active leak in the ceiling, the homeowner who just saw shingles in the front yard, the property manager with a commercial flat-roof failure — they call the next roofer on Google. The job is gone before your foreman climbs down the ladder.
The calls lost in those windows are the highest-value calls of the year. Insurance-claim inspections, full replacements, and large commercial repairs go to whoever answers first. A homeowner with water hitting the living-room floor does not leave a voicemail.
That's the call BookedSmarter is built to answer. Lucy — your AI receptionist — picks up on the first ring, around the clock, in English or Spanish. She captures the address and the damage details, dispatches the next available tech via SMS to your team, and schedules the on-site estimate before the homeowner hangs up.
Three examples of the kinds of calls Lucy handles today.
A homeowner calls Wednesday morning after a Tuesday-night hailstorm — saw shingle granules in the gutter, neighbors are getting their roofs looked at. Lucy runs the storm intake you configured (address, what they're seeing, how old the roof is if they know, whether they've filed an insurance claim yet, callback number), books a free inspection into your next available storm-response slot, and texts you the lead so your sales rep can pull up the address before they arrive.
A homeowner calls during a rainstorm — water dripping from a bedroom ceiling, bucket on the floor. Lucy detects the urgency keyword you configured (“leak,” “water coming in,” “ceiling damage”), runs a short urgency intake (address, where the leak is, how long it's been going, whether they need someone today), pages your escalation phone with a [URGENT] tag, and tells the caller a member of your team has been notified and will be in touch shortly. She does not promise emergency tarp service — that's something your team decides based on availability and what you offer.
A homeowner calls Saturday afternoon — roof is twenty years old, getting bids before insurance shopping. Lucy runs the replacement intake (address, current roof age and material, story count, any known issues, ideal timeframe), books a free estimate into your next sales-rep window, and sends an SMS confirmation. She does not quote a roof price on the call — pricing waits for the on-site walk.
Hear it for yourself. The demo below is the same intake flow Lucy runs on a roofing call — answer, ask, confirm, route.
Illustrative testimonials representing the kind of feedback we hear from companies like yours.
“Morning after a hailstorm I used to come off the first job to a voicemail box of homeowners who'd already booked inspections with whoever picked up. Now every storm-damage caller is in my estimate calendar before lunch. Closed more replacement work in one week than I did the entire prior storm season.”— Brent K., owner, Apex Ridge Roofing, Oklahoma City, OK Illustrative
“Active leaks in the middle of a rainstorm used to be the worst call of my week. Now Lucy pages me with the address before the homeowner has set the phone down. My tech gets dispatched on the right call, with the right info, every time.”— Dana W., owner, Stonecreek Roofing & Exteriors, Denver, CO Illustrative
“A big chunk of our storm-damage leads come in Spanish. Lucy switches automatically and runs the same intake. My estimators get the lead the same way whether the homeowner spoke English or Spanish.”— Hector V., owner, Vega Brothers Roofing, San Antonio, TX Illustrative
You configure your job list and intake questions in the onboarding wizard. Lucy reads from your list — not a generic trades template. Each job type carries its own intake questions and routing.
What Lucy handles today:
Different job, different intake. For a storm-damage inspection, Lucy asks what the homeowner is seeing, when the storm hit, and whether a claim is already open. For a replacement quote, she asks about the existing roof age, material, story count, and any known issues. You pre-fill the intake questions once; Lucy follows your form on every call. Setup is one onboarding session. Most roofing companies are live in about 10 minutes.
An honest note on pricing on the call. Lucy does not quote roof prices. Roofing pricing depends on square footage, pitch, layers, decking condition, flashings, and access. Lucy frames it the right way to the caller: “Our sales rep will walk the roof and put together an accurate quote when we come out.” Then she captures the lead and texts you the transcript with everything you need for a prepared site visit. She also does not promise emergency tarp service or guaranteed same-day response — those depend on what your team offers and your current crew capacity.
Lucy detects the caller's language in the first sentence and answers in English or Spanish from there — not a translation layer bolted on after the fact. Both languages run the same intake, the same urgency keywords, and the same booking flow.
This matters in the markets where roofing work happens. A receptionist that stumbles the moment it hears Spanish is dropping real storm-damage leads every week.
Need a language you don't see? Tell us — we add languages where they matter most for your market.
Transparent pricing on the same page as the product. No per-call fees, no hidden setup minimums.
Every plan includes the same Lucy: 24/7 answering, all 7 languages (English, Spanish, French, German, Russian, Mandarin, Portuguese), your full job list and intake questions, rules-based urgency triage with paging, Google Calendar sync, our native scheduler, SMS confirmations, and instant transcripts.
Lucy is not a roof inspector or an estimator. She does not quote roof repair or replacement prices, give opinions on what's wrong with the roof, or estimate insurance damage. She captures the lead and the damage details and gets you the address — the diagnosis and quoting stays your conversation with the homeowner after your rep has walked the roof.
Lucy does not give insurance advice. She does not tell homeowners whether their damage will be covered, what their deductible should be, or how to handle their carrier. Claim guidance is between the homeowner, their carrier, and your team.
Lucy does not promise emergency tarp service unless you've configured that as something you offer. She captures the urgency, dispatches the next available tech via SMS to your team, and lets the caller know someone has been notified. Whether a crew can roll out same-day with a tarp is your call.
Lucy does not promise a specific on-site arrival time. She captures the request and dispatches your team in seconds; the true ETA is your callback to the homeowner once you know crew availability.
Lucy is not a substitute for 911. For active structural collapse, gas leaks after storm damage, or anyone in physical danger, callers should hang up and dial 911.
Lucy is not a substitute for an on-call lead. If nobody is covering the escalation phone, she will still answer and capture the details, but the homeowner is waiting for your callback.
No — and on purpose. Roofing prices depend on square footage, pitch, layers of existing material, decking condition, flashings, and access — none of which are answerable on a phone intake. Lucy captures the call, runs the intake you configured, and schedules an on-site estimate so your sales rep can give an accurate quote after walking the roof.
Lucy answers, runs the storm-intake you configured (address, what the homeowner is seeing — missing shingles, granules in the gutters, visible damage, active leak), and captures the urgency. She dispatches the next available tech via SMS to your team based on the rules you set and tells the caller a member of your team has been notified and will be in touch. She does not promise emergency tarp service unless you've configured that as something you offer.
She captures the lead — homeowner name, address, carrier if they know it, claim number if they have one, what damage they're reporting — and books an inspection appointment. She does not give insurance advice, opinions on coverage, or claims-handling guidance. The claim conversation stays between the homeowner, their carrier, and your team.
Yes. You set the windows you offer for inspections and estimate visits — say, Tuesday and Thursday afternoons — and Lucy books the caller into the next available window on the calendar you connected. She sends an SMS confirmation with the address you'll be visiting and a callback number.
Yes. Lucy detects the caller's language in the first sentence and answers natively in English or Spanish — not a translation layer. The same intake script and the same urgency keywords run in both languages once configured.
Not today. Today Lucy integrates with Google Calendar and our native scheduler. She does not connect to roofing-CRM platforms such as AccuLynx, JobNimbus, Roofr, Leap, or ServiceTitan. We'd rather support one integration that works well than five that don't.
See current plans and pricing. No per-call fees, no hidden setup minimums.
You can read about Lucy or you can hear her work. The demo above is the same flow your callers will hear — on the morning after a hailstorm, or in the middle of a rainstorm when a homeowner is staring at a wet ceiling. If she sounds like the office manager you'd hire if your call volume justified it, the next step is 90 seconds: